Whiskey

Ever see John Wayne take shooters that were fluorescent pink? No. Why is that? Because he drank whiskey instead. Whiskey, apart from exciting the mind and accentuating the taste buds, is absolutely fantastic. Now you may be asking yourself, “What the hell does that mean?” Well, let me tell you. Whiskey, or whisky, has many different classifications based on the type of grain mash. My personal favorite is Bourbon Whiskey, which is an American Whiskey consisting of at least 51% corn. September 2007 was declared by Congress to be National Bourbon Heritage Month. Is there a more American beverage? Hell no. I recommend Bulleit or Knob Creek, but the great thing about any alcohol is trying new ones. Find a small batch bourbon of your liking, there are a ton out there.

Oh yea, drink it straight.

Vodka and Gin

Perhaps the best go to spirits, vodka and gin go great with a lot of mixers.

Aren’t martinis for chicks you might be asking?

Why don’t you ask James Bond and his hundreds of illegitimate children. Martinis are great in the right atmosphere. Don’t be the one asshole in the dive bar that orders the martini. That’s just common knowledge. Vodka and gin both go great with tonic water. They are both great cocktails and go down easy. You might even impress the boss with the right choice of top shelf gin.

Tequila

My father once told me that margaritas are God’s gift to man. I wholeheartedly agree with him. Not only are they delicious, but you can drink them all day. Yeah, I said it all day, as in 9 AM to 3 AM. Surely there must be a downside; they cannot be perfect, right? Wrong, they are perfect. Just be sure to mix them well; meaning very strong.

So enjoy being a grown up, and drink something other than plastic bottle vodka infused with Jolly Ranchers.

Corksavvy.com came out with a cheat sheet for wine pairings, which is great since you can print it out wallet-sized or just put it down in your phone or organizer. Now, anyone can fake wine expertise. Personally, we’ll just stick to making bold, confident generalizations, and have everyone at the table agree with our suggestions.

Rusty Nail

Rusty Nail

Ice

1.5 oz. of Scotch Whisky

Splash of Drambuie

Lemon Twist (Optional)

Grab a heavy glass tumbler. The cup is important. It should fit your hand like a firm handshake. Men don’t drink from stemmed or footed glassware.

Add ice. If you have time, make large blocks of ice and chip to fit in your cup. The large ice cube will melt less than several cubes and won’t water down your drink.

Pour the whisky directly on the ice. This will super chill the whisky making it more refreshing and helping to eliminate the bite (pussy). Swirl several times to help lower the temperature even more.

Then splash the drambuie directly into your cup. Gently, now.The key here is to compliment the whisky, not overpower it.

Gulp down.

Then make yourself another one to sip and enjoy. The first will warm the soul and melt your stress away. The second you can use to savor and enjoy.

Also, leave the lemon twist out. There’s only one kind of twist a man should like, and that’s this one.

Paul Walker to Jason Stratham.

This subtle shift in culture over the past couple of years is being reflected in everyday culture, most notably how advertisers try and target the male demographic.

Old Spice has come out with commercials showing wimps turning into men

Mitchum Man has used a clever campaign littered with matching, borderline sexist, slogans like: “If they look real enough, you’re a Mitchum Man,” “If you still order your coffee Small, Medium, or Large, you’re a Mitchum Man,” “If your socks kind of match, you’re a Mitchum Man.”

Typical Mitchum Man Ad

One shift that has been particularly pronounced has been liquor commercials. Grey Goose commercials showing scantily clad women partying have been replaced by Ketel One commercials emphasizing male bonding. A girl dancing in a club for Beck’s, to the “Most Interesting Man in the World.” In fact, the majority of new commercials coming from liquor distributors have not featured women at all. They’ve centered around the relationships men have with their friends, their fathers, and their ego.

So without further ado the Top 5 Liquor commercials of this era:

5.)

A father-son relationship emblazoned.  Can’t get better then that. We’ll excuse the poetry.

4.)

Although this commercial breaks the mold, and does have women in it, the focus is on being a gentlemen, and not being a pig. We like the simplicity, admiration, and the subtle plug for drinking responsibly. Very well done.

3.)

You really have to watch this one twice, because the jazz overpowers the message. “It took him 12 years to get the gig in this joint, and now he’s been headlining for 25″ We love the mentor, protege, relationship in this one. Truly phenomenal.

2.)

We have shivers down our spine.

1.)

A little predictable we know, and beer is technically not liquor, but you can’t deny the alarming success of this campaign. He exudes masculinity, and probably has never even heard of the term metrosexual. It captures the essence the advertisers were trying to employ perfectly. Blends the perfect amount of humor and message. It is for this reason, we consider “The Most Interesting Man in the World,” the top liquor commercial of this era.

Feel like we’re missing a commercial? Let us know, we’d love to keep this list updated.

Change up the pace in your glassware and snag yourself one of these Ona Pitchers.

BUY IT Ona Pitchers $16.95- $26.95

The Booze:

4 parts scotch(2 0z.)

2 parts Drambuie(1 oz.)

The Gear:

Chilled old-fashioned glass

Ice cubes

Instructions:

You pour the respective spirits over the ice and stir. Done.

Keep this one in mind next time you want to impress without putting in any effort.

I really like the VT-12 because it’s compact and blends in seamlessly with a variety of different decors. It has a stainless steel trim and dual-paned glass door, which block out more UV and are easier to clean. It can carry approximately 12 bottles and sturdy shelf racking for individual bottle storage. It also has thermoelectric temperature control and a digital temperature display which are controlled by easy push button controls, making it easier for you to control how cool the wine gets. Now if you are worried about this being a loud, humming energy leech, put those fears aside. The VT-12 is ultra-quiet and very energy efficient. As a matter of fact, the VT-12 is not only energy efficient, it is ecologically sound, emitting no CFC or HCFC emissions. That is bound to please your more ecologically minded guests and make you seem conscientious and shrewd. This is a smart choice for any serious wine connoisseur.

BUY IT Vinotemp VT-12 $179.00

Mixing drinks seems to intimidate people when the instructions start to go beyond mixing rum with soda, but in reality most drinks are easier to make than a proper omelet. While having the appropriate bar gear isn’t exactly a hundred percent necessary, it really does make things much easier on you. Improvising with whatever objects on hand can work, but this can also easily backfire on you.  This week’s cocktail is a classic: The Dry Martini.

This is the original Gentleman’s cocktail. This is an American classic, with stories of its origins dating back to the gold rush. With it’s telltale cocktail olives, it’s as iconic as Frank Sinatra’s voice or Marilyn Monroe’s beauty mark. It’s a crisp drink, with no overriding sweetness to detract from the simple pleasure of enjoying it.

All you need: Gin, Dry vermouth, cocktail olive, mixing glass, chilled cocktail glass, ice cubes.

For one cocktail it breaks down into 6 parts gin(30z.) and about a 1/4 teaspoon of the vermouth. You combine the gin and vermouth into the mixing glass with the ice cubes and you stir well. Then you pour into a chilled cocktail glass and garnish with a cocktail olive. Purists insist on the liquors and the mixing glass being at room temperature. Now all you need to do is find a beautiful lady to share with.

Hosting is an art

There are tons of way to impress guests when entertaining in one’s home. You can show off the old big screen, flat or otherwise. You can always cash in cool points on having a good collection of pretty much anything that doesn’t make you seem like a pre-teen trapped in an adult’s body. So knives, books, art, and furniture are a yes; baseball cards, and action figures, and we’ll assume the 40 Year Old Virgin was based on a true story.

One guaranteed crowd-pleaser is a stocked home bar. Something about having a home bar, and by that I mean something that is more than a cabinet with a couple bottles of liquor and wine, really gets people’s juices flowing. You don’t even need to build a gigantic fully stocked home bar, just something with the “bar essentials” that can be placed in the corner or a back of a room or salon. Once that’s done, a simple cocktail recipe book and a little common sense is all you need. Here are the basics for a small bar at home.

THE BOOZE:
Beer, Lager(refrigerate)
Blended whiskey or Rye
Bourbon
Brandy
Gin
Pernod
Red wine, Cabernet Sauvignon and/or dry French
Rum, light
Scotch
Sherry, dry
Tequila, white
Triple Sec
Vermouth, dry and sweet
Vodka(keep in freezer)
White wine, dry French or California chardonnay(refrigerate)

Good start

MIXERS:
Cola
Cranberry juice
Diet soda
Ginger ale
Grapefruit juice
Lemon juice
Lemon-lime soda
Lime juice
Orange juice
Sparkling water
Tomato juice
Tonic water

GARNISHES AND CONDIMENTS:
Angostura bitters
Bar sugar
Black pepper
Cocktail Olives
Grenadine
Lemons
Limes
Maraschino cherries
Oranges
Tabasco sauce
Worcestershire sauce

GLASSWARE:
Brandy sniffer
Champagne flute
Cocktail glass
Highball glass
Old-Fashioned glass
Pilsner glass
Wine goblet

TOOLS OF THE TRADE:
Bar spoon
Blender
Bottle opener
Citrus reamer
Corkscrew
Jigger
Measuring cup
Measuring spoons
Mixing glass
Paring Knife
Standard shaker
Strainer.

Don’t let sheer magnitude of the list scare you. Build your bar slowly by starting with the basics:

1.) A great sipping whisky (Macallan’s 18, Highland Park 21, Blue Label)

2.) A great mixing whiskey (Dewer’s 12, Crown Royal, Maker’s Mark, Black Label)

3.) A premium bottle of vodka (Belvedere or Grey Goose, and Ketel One)

4.) A great Reposado or Blanco Tequila (4 Copas, Gran Patron Silver, 1921)

5.) A great selection of beers (Lagers, Dunkels, and your college favorite for impromptu parties)

6.) Champagne (Either for a celebration, or for girls that don’t like the taste of alcohol)

7.) Amaretto (For making amaretto sours- only for girls that don’t like the taste of alcohol)

8.) Respectable selection of wines (Red, Whites, Chardonnay, Sovereign Blanc, Zinfandel, etc)

9.) Extra’s: Ice! , Quality glasses, Large Heavy Duty Shaker (don’t put anything carbonated in it- rookie mistake), Towels

10.) Mixers: Soda’s, Sour mix, Juices, etc.

11.) Something impressive to put it all in (Go dark wood, with darker leather)

Impromptu Party

Good luck and happy hosting.

Hat Tip

Highland Park Single Malt Whisky

Highland Park 21 Year Old Single Malt Whisky. 2009′s Best Whisky in the World (whisky for Scottish, Japanese, and Canadian- Whiskey for Irish and American). At least according to the World Whiskies Awards. Described with a fruitful nose, mouth-cooling palate, crystalline sugar taste, waxy mouthfeel, and underlying elements of mint, leather and vanilla- our mouth is watering just thinking about it. But don’t take our word for it- here are the experts:

An irresistible mix of dark grungey smoke and light sweet fruit. If you could barbecue a tin of Del Monte exotic fruits this is what it would taste like. Stunning
Dominic Roskrow

Cedar, forest floor. French toast accompanied by very tannic black tea. Reminds me of amber resin
Liza Weisstuch

The mouth bathes in a rich, chocolaty sweetness, then puckers up with the very drying tannic oak. A drop of water turns it into something delightful – juicy and nicely tingling with a long finish
Robin Laing

Big, fruity nose, dried fruits, dried herbs; waxy mouthfeel, sweet taste, crystalline sugar; mouth-cooling. A cracker!
Charles MacLean

Most whisky snobs would tell you to sip this from a brandy snifter at slightly above room temperature, but we’re big fans of refreshment. Pour it from your decanter, use a tumbler if you’d like, and I know it’s a crime, but throw in some ice and sip it slightly chilled. You’ll drink the next glass properly (right?).

It’s a little pricey at $256, but you can get it duty free for around $100. Just pull a favor from Your Travel Insider- he might give you one of his liquor exemptions next time he’s in the Caribbean.

And we wouldn’t mind a bottle thrown our way as well

BUY IT Highland Park 1984 Vintage Single Malt Whisky $256